We were getting bored, so we made things interesting. What we wanted didn’t exist, so we created it. Once it did exist, it was never good enough. So we kept making it better, and better, and better. Ever since we first started riding sketchy, ill-equipped cruisers down Mt. Tam back in ‘82, we’ve built things better because life is better with bikes. We believe better bikes make for an even better life, so we’ve continued to make components that improve every aspect of the riding experience.